Demand for food is on the rise. With an increasing global population and rising income levels, it is estimated to grow by 60% by 2050. This demand is creating increasingly complex and fragmented food supply chains with more players, spanning farther distances. Food retailers are responsible for ensuring that the food they sell meets the highest of food safety standards, yet they rely on those further down the supply chain to provide safe produce and reliable data about how that produce was handled. This leaves them vulnerable, unable to protect themselves against the risks of food contamination, recalls, and fraud – all of which are on the rise and cost food retail businesses millions every year.
Blockchain and public-private partnerships are not mutually exclusive. #Blockchain can solve business problems that have been tough to crack before - increase the effectiveness of supply chain, providing data to better drive business decisions. https://buff.ly/2JHCMeo
https://www.produceretailer.com/article/news-article/walmart-food-safety-vp-frank-yiannas-headed-fda Congratulations on the new job @frankyiannas ! Hope to see blockchain becoming a pillar of the FDA in the months and years to come.
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