Gambling and gaming are currently some of the biggest entertainment industries in the world. At the beginning of 2017 online gambling market was evaluated at $44.16 billion, by the end of the same year it grew to $47.4 billion. In the EU alone, the industry capped €84.9 billion in 2015, with an annual growth rate of 3%. In 2017, gambling growth was through the roof for major gambling indicators such as Macau. In 2016, Morgan Stanley had predicted 10% growth, but Macau casinos posted 19% growth, with Macau casino revenue alone topping $33 billion for 2017. Estimated market capacity in 2018 is $52 billion and it’s expected to reach $81.7 billion by 2022. It is obvious that the market has an immense potential. The problem, however, is that the rules of the gambling business have remained unchanged for centuries. No doubt, casinos and other providers constantly try to attract new clients with new gimmicks: rewards, bonuses, prizes, beautiful images, etc. Technologies change as well: from simple wooden tables and slot machines, to online games, and newest block-chain technology. In reality, it does not matter what technology is used or what gimmicks are used to attract gamers to the casino. The core of it is still the same and quite simple: no matter what the clients do, the casino gets everything. Those who don’t gamble themselves take everything from those who are passionate and like a good game. They take everything and get excess profit. Also, based on our surveys, casino customers are very venturous people who are constantly looking for action and novelty. They get bored very quickly, and have to move from one casino to another in continuous search for some diversity. It is time to change the game rules in the Gambling Universe.