In 2016, an estimated USD 500 billion was donated to charities worldwide. To better compete for a portion of these funds, charities often rely on third-party marketing firms for their fundraising activities. Traditional marketing methods used by these firms such as telemarketing and street canvassing are failing to find traction with Millennials. Furthermore, many of these firms have engaged in tactics that erode the trust of the public and tarnish the reputation of the charity industry.
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