Billions of gamers are part of the virtual goods economy, a market that is worth $15B+ annually1 . Games such as Candy Crush Saga are a proven pipeline for the distribution of digital goods at a rate of more than $2M USD every day2 . As the online gaming and social media spaces continue to grow rapidly, there is an untapped opportunity for digital platforms such as video games, social networks, and messaging services to enhance their product offerings by collaborating with brands to produce branded virtual goods.
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