We believe that there is a unique opportunity to focus a centralized cryptocurrency exchange on the Middle East and the Arabic language. We also believe that bringing long term foreign exchange operations, trading, and market making experience if required to create deeper liquidity and understand the business of exchanges - a place where many new entrants do not have expertise. In the Middle East, there are both larger traders and investors that expect a higher level of customer service and are not interested in the finer details of private key custody. They instead want to partner with trading platforms that have the security expertise, are local to the region, and speak their language so that they can participate in this burgeoning economic phenomenon and not the technical minutiae. We have brought together a team that includes both global and regional forex trading experience and technologists and security experts that can deliver on the unique Arabic language opportunity. We are offering a launched platform in the region that offers trading in Bitcoin, Ethereum, Litecoin, Ripple, Dash, Zcash and Monero initially. We anticipate that our efforts to promote this coin offering will also help us acquire new customers for the exchange as well.
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